Today Vimeo has announced an incredible new feature, called Vimeo On Demand, which allows content creators to sell their work to their audience directly.

I think this is a really fantastic opportunity in enabling filmmakers to make a return on investment on their projects, which has been something missing from a lot of the streaming websites, outside of the advertised supported model, which I’m less favourable of.

Once you can start to sell web series and other subscription format content direct, I think it’ll have a really great platform for fans of your work to support it, and the 90/10 split seems really fair as well.

Here’s hoping it’s a success and I think it really closes the gap in the online distribution models.